Marketing Assignment Example | Topics and Well Written Essays - 500 words

Marketing - Assignment Example 1. Most Important Marketing Component A proper and complete Marketing plan consists of all the components as they complement each other and together have a direct impact on the product’s performance in the market. Amongst every component, Promotion can be considered as the most important component of the marketing mix as it actually drives the consumers’ purchase decisions as put by Kyambalesa, (2000) in his book  Marketing in the 21st Century: Concepts, Challenges, and Imperatives. Promotions are the only way through which the consumers can be made aware of any brand and the values which it promises to deliver. By using a full 3600 advertising campaign with strong brand activation campaigns, a company can ensure that the customers are fully aware of the offering which will directly result into sales and revenue for the company (Egan, 2007). 2. Component of Marketing Plan: Importance of Implementation and Controls As explained by Egan, (2007) in his book  Marketing communications, promotional campaigns are the strongest mode of communication between a marketer and the consumer. A strong promotional campaign is of no value to the company and the brand is it is not accurately and effectively implemented.